Reaching Your Body Composition Goals Just Got Easier...

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Stop Me If Any Of This Sounds Familiar...

👉  I just can't find something that works for me!

👉  I am really struggling to lose these last 10 pounds

👉  I am really confused about what is the best diet & training for me

👉   I am over doing the same stuff over & over again

If it does, then you already know what a minefield it can be trying to get the right advice, information & support in an industry where having followers on social media instantly makes you an expert.

That is What Inspired Me To Build The Academy

I was fed up with hearing stories about women, just like you, being left stuck and let down in their pursuit of the body they desired, thanks to:

👎  Fitness 'experts' who promise the world but deliver very little once they have their hands on your cash...

👎  The HUGE amounts of misinformation that seriously isn't even close to being true

👎  Feeling that you are all alone in your journey to change with no true support

Thankfully, all of that is behind you...

Introducing the
Feminine & Fierce Academy

The Feminine & Fierce Academy is the most trusted resource for women who are serious about changing their body.

It’s a membership specifically for women on a mission to change their lives.

And it’s packed with in-depth courses and resources on all aspects of body composition change, focusing on the three pillars: FUEL (nutrition), FIRE (training) and FOCUS (mindset).

PLUS a community of other like-minded women on the same journey as you. But  it's more than 'just' a community - it's your own personal support network. You don't have to do this alone!

The Academy Will Help You To...

Focus on the right aspects of your nutrition.  You don't have to be on a crazy restrictive diet to drop fat.  You simply need to fuel your body with the right foods to support your goals.

Eliminate the guesswork and stop throwing stuff at the wall and hoping something sticks by giving you a step by step roadmap to follow.

Fine tune your body composition goal to create a precision plan, designed to see you dropping fat, building beautiful tone, without wasting precious time and energy.

Tap into the collective knowledge & experience of a community of women and experts who are there to support each other.

Learn the BEST way to train to build a beautifully toned body, just like you had in your younger years.  40+ year old women need to train the right way.  The Academy will show you how.

Become more confident as you learn to think with intention and purpose. You will learn to have your own back throughout your journey to success.

What Makes the Academy Different?


Tap into my 10+ years experience in the industry and a proven track record of helping women from all walks of life and all points in their journey, finally reach their goals.


Where others teach the latest fads - I teach you proven strategies, both from my own experience, and the success of the many women I have helped over the years.


You are not alone! Join the other gorgeous women just like you, and together we journey towards our success with greater confidence and camaraderie.


The weight loss industry can be a catty, negative place where comparison syndrome is rife. Our community is ONLY positive. Negativity is not a value in here.


I'm not into overblown hype, marketing tricks or jumping on the latest shiny bandwagon. Just straight-talking, honest, proven & practical advice. No BS & no tricks.


I eat, sleep and breathe what I teach. The Academy is my 100% focus and I love helping my members achieve success. It's all I do, and I am not going anywhere!

Meet Sally Priest

Hi, I'm Sally Priest and I’ve spent years guiding thousands of women to break through their own personal roadblocks and achieve success in transforming themselves both physically and mentally.

With over a decade in the health and fitness industry, from building a Strength & Conditioning Facility from the ground up to speaking in front of 100's of women at workshops, I have a proven track record of helping women to achieve life-long results.

Coral Conway

Aged Care Lifestyle Officer

"I cannot thank you enough for helping me achieve what I thought was impossible, especially at this time in my life. This is the one place that is the whole package. This plan, this whole concept, is fantastic. Thank you Sal, I am forever in your debt."

Help At Every Stage of Your JOURNEY

The Roadmap

No more crazy fad dieting or non-sustainable exercise programs. 

The Roadmap takes you through everything you need to drop fat and build tone, in a way that is manageable & easily digestible.

Move at your own pace alongside the other members.   

nutrition programs

I work with you from the ground up.  Starting from the very beginning, we move you in a sustainable way towards your fat loss goals, carefully finding the right approach for you.

The Academy uses the latest evidence based approach to bring you real results without crazy fads.  Let's get you off the yo-yo cycle.

A Training Program library that grows with you

From beginner to advanced, home programs to full gym based body recomposition programs, the Feminine & Fierce Academy has you covered.

Start with a program at your level and progress as you need to to keep moving forward towards your goals.


Time to really get serious with your training. Home gym to full gym programs take things up to a new level.

Every program comes with full support including form checks from myself.

You won't find this sort of support for this value anywhere!


Take your training and nutrition to the next level with Advanced Body Recomp Programs. 

Advanced Periodized Training and nutrition cycles for the serious woman.


Not only do our Masterclasses provide you with knowledge and advanced strategies, but you have a platform to discuss your questions and share your results.

You can attend live to ask questions, as well as access all session recordings on demand in our training library.

All Academy Members Get Access To:


✔️ Hundreds of recipes for you to use, taste & try. All with a full calorie & macro breakdown.

✔️ Save your favourite recipes and generate a shopping lists and recipe printouts

✔️ Having a dinner party? No problem. Use the adjustable serving size to suit the number of portions.


✔️  Hit those trouble spots HARD with training programs designed specifically for women

✔️  Target your glutes, thighs and tuck-shop arms

✔️  Time to get the results you've been waiting for


✔️  Yessss!  The AFLP is part of the Academy! 

✔️  Fast track your fat loss with the Accelerated Protocol - a repeatable system to get you results, FAST

✔️  No nonsence, Science Based, Safe.  This protocol is one of the most researched fat loss approaches around.  And it is yours, inside The Academy


✔️  24/7 Support from not only myself and my team, but from the other amazing women inside the Community

✔️  Your Go-To place to ask any questions you may have

✔️  Let us be your cheer squad as we share in our wins together


✔️  Download the worksheets, guides and cheat sheets for the in-depth courses

✔️  Pause the tutorial videos and take notes inside the Academy platform

✔️  Enhance your learnings with these invaluable resources

... All of this and much more ONLY inside The Academy

Get Instant Access to the Academy!

All prices in US Dollars

Frequently Asked Questions

Why should I become a member today instead of waiting?

It's time for you to take action. Simple as that. If you really want to stop yo-yo-ing and make transformational change, then you need a definite path and direction. You need support, community, and most of all... accountability!

The Feminine & Fierce Academy is that place. If you really want to change your life, the time is now.

What happens if I decide to cancel my membership?

Obviously I'd love it if all of my members stuck around forever - but I've worked with women long enough to know that that's never going to happen. So, if you do decide to cancel obviously I'll miss you, but if you're intent on leaving then you'll be able to do so with just 2 clicks of a mouse at any time.

Can I access the content in the Feminine & Fierce Academy once I cancel?

No. Your membership entitles you to enter the members area and access the content there released prior and during the duration of your membership. If you cancel or do not renew your membership you will no longer be able to access the content inside the Academy.

Do I need to have a gym membership?

You don't require a gym membership to be able to use the FIRE (training) aspects of the Academy. There may, however, come a time where you can no longer progress in your strength program from home and will require heavier equipment like dumbbells, barbell / weights, or machines. But if you are new to training, at home is fine to get you started.

How often is new content added to the Academy?

All the time! I love adding value to what you are already getting inside the Academy. New courses, training programs and masterclasses will be added all the time. And it's ALL yours to access all the while you are a member.

I am super busy - how much time is required each day / week?

The beauty of the Academy is that you can go at your own pace.  I have a suggested curriculum for the Roadmap to Success (the introductory course which runs over 12 weeks).  But you can go slower or faster if you're super keen to digest all that you can.  I do encourage you to prioritise time each week to set aside for you.  I see it as an important gift to yourself, as you nurture and nourish your body and your soul.

What if I have a question about one of the lessons?

The entire community has been created with the intention of supporting and encouraging each other. The other women who have gone before you may have the answers, just as you may have the answer for someone else. And I am in there all the time too, supporting and answering your questions. You are certainly not doing this alone.

Diets haven't worked for me before. Why is this different?

Hey, I get it.  I dieted for 15 years before I realised I was focusing on all the wrong things.  The Academy teaches you the Complete Integrated Approach encompassing FUEL, FIRE and FOCUS.  Each can not be done without the others if you are wanting lifelong success.  They work together, and this is why the Academy is different to anything else out there.

Not Sure if The Academy is Right for You?

The Feminine & Fierce Academy is not for every woman, and to be honest I’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. so, let me cut to the chase...


✅  Action takers who aren’t just going to watch some training videos & never implement. We provide the training & resources, but you still need to do the work.

✅  Solutions focused women who are ready to change their lives.  You are ready to do this. No more excuses. You are prepared to do what it takes & understand that it may look different to what you have tried in the past.  

✅  Smart women who want to train intelligently & get the best bang for your buck when it comes to building strength & lean muscle.

✅  Women who are in their 40s and beyond.  If you are younger, you are still absolutely welcome here.  The same principles apply to you.

✅  Those with a growth mindset.  You are keen to learn how your brain works & how you can best use it to live your most authentic, fulfilled life. You are excited to support others along your journey & are happy to encourage others, not bring them down.


❌  Women looking for a quick fix solution - if you think the Academy is a solution that is going to give you results overnight, we’re not the right choice for you.

❌  The victim mentality.  It is easy to blame our circumstance or other people around us for our current state of being. But if we can't take ownership, we won't be able to make lasting change.

❌  Women who want to push their body to the limits for the sake of getting sweaty, or for getting in more reps for the sake of getting in more reps. 

❌  Anyone with an oversized ego or who is ONLY in it for themselves.  I am a huge believer in supporting others in a positive environment.  No negativity here.

❌  Fixed Mindset. Our beliefs control everything we think, say & do.  If you believe that your body & your health are simply the result of the hand you've been dealt, (& therefore unable to change) guess what?  You are correct.  You won't be able to change until your thinking does.

It might seem strange, me trying to talk you OUT of becoming a member - but truly if the Feminine & Fierce Academy is not the right fit, then neither of us benefit.

I have a vested interest in your success (you won’t stick around long if I am not helping, right?) and that all starts by making sure the Feminine & Fierce Academy is right for you before you join.

30 Day Money Back Guarantee 100% No Risk Promise

When you join The Feminine & Fierce Academy you are fully protected by my 100% Satisfaction Guarantee.

If you don't feel like you've received value and you decide you want to cancel any time within the first 30 days, just let me know and I'll send you a prompt refund. No hassles, headaches or hoops to jump through.

Get Instant Access to the Academy!

All prices in US Dollars

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